Current state and future perspectives of commercial strawberry production: A review

•Current state and future perspectives of commercial strawberry production are discussed.•Strawberry cultivars have been developed to curtail production challenges and satisfy fruit quality.•Extreme weather and pressure from pests and diseases are the biggest threats to strawberry production.•New protected environments production systems have been explored with advanced technology to reduce labor.•Alternative production, new cultivars, and management practices support emerging strawberry industry.