What can stop the 'pester power'? A longitudinal study on the impact of children's audiovisual media consumption on media-motivated food purchase requests.

Pediatric obesity(2023)

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Abstract
Findings suggest that restricting exposure to food advertising in the media may be more powerful in stopping the 'pester power' than previously thought. Thus, policy-supporting restrictions on depicting unhealthy foods in media content targeted at children may be helpful.
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Key words
BMI,age,children,media-motivated food purchase requests,parental mediation
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