What can stop the 'pester power'? A longitudinal study on the impact of children's audiovisual media consumption on media-motivated food purchase requests.
Pediatric obesity(2023)
Abstract
Findings suggest that restricting exposure to food advertising in the media may be more powerful in stopping the 'pester power' than previously thought. Thus, policy-supporting restrictions on depicting unhealthy foods in media content targeted at children may be helpful.
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Key words
BMI,age,children,media-motivated food purchase requests,parental mediation
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