Working collaboratively to design an instructional video for an at home blood sample collection kit: Presenter(s): Lynsey Brown, University of St Andrews, United Kingdom

In the future lung cancer screening could involve biomarker tools, including biomarker blood tests. The blood for these tests could be collected at home using an at home sample collection kit. Research has shown those at risk of developing lung cancer (aged 55+, high deprivation, ever-smokers) worry about using the kits and “getting it wrong”. An instructional video could alleviate this worry but to be effective this video must be relatable and acceptable. A three phased detailed design process working with those most likely to be at risk from lung cancer, to ensure the video worked for them. Phase 1: Development, two consecutive surveys, exploring views on using the kits and existing instructional videos (n=37). Phase 2: Production, two online focus groups, exploring the style, content, and narrative of the video (n=13). Phase 3: Evaluation, a face-face focus group evaluating the acceptability of the video, selecting a relatable voiceover and identifying any necessary edits before dissemination (n=6). Phase 1 found issues getting enough blood and getting the blood in the tube, as well as a preference for sound in instruction videos and real people demonstrating the task. Phase 2 identified a need for reassurance and motivation, as well as a relatable actor and setting. It had to be “someone like me” demonstrating the process. Analysis of Phase 2 built a detailed storyboard and narrative, through an iterative process, informing video production. Phase 3 found the video was not only acceptable, relatable, and reassuring but for many would be vital to ensure effective use of the kit. Working in a collaborative manner with future users of the kits was key to this process and has led to the development of an acceptable and relatable instructional video, that should increase successful use of the kits through effective communication.