The Image (re)Placed in the (re)Construction of Reality: Positioning of the Subject

In 2022, the image governs daily life. The Image guides navigation, the sharing of affections, political geography, and the evolution of knowledge in the most varied scientific areas. In this article, we will try to reflect on the positioning of the subject before digital technology and on how we can think about the real at this moment in history. In practical terms, the real has imposed itself in the last three years in which the pandemic by COVID-19 made us rethink the bases of our existence. Its relationship with image expressions, like indexicality, mimicry or visibility, seems obvious. However, the complexity of the image brought by digital technologies that capture, edit and/or construct in a participative way in realtime, implies that expressions like illusion, participation, simulation or creativity; become much more pertinent to the discussion of the image and the positioning of the subject. By dislocating/displacing reality, /replacing it, through the manipulative capacity offered by the technology that is essentially plasma through computer graphics and exponentiated in portable devices, the image lost one of the fundamental characteristics of its essence as testimony, gaining an interactive synaesthetic dimension and enhancing the creativity of the users/fruiters.