Psychological peculiarities of the personality assertiveness development

The relevance of learning and development of assertiveness in individuals of all ages today is determined by the peculiarities of challenges posed to professionals of the vast majority of both technical and humanitarian professions in the labor market. Given the growing role of effective marketing in professional activities and the requirements for the active work of specialists developing assertiveness is crucial. Therefore, the professionalism of a specialist today is determined not only by the possession of professional knowledge, skills, and abilities but also by the ability to present oneself as a person: to successfully use one's psychological qualities, culture, and values. This concept implies reasonable, confident, constructive behavior on the part of professionals concerning achieving their professional goals and the ability to assert their position with tact and courtesy. All this requires professionals to have the skills to respond appropriately to life events and interact constructively with others. In other words, it means being self-confident and skilfully taking advantage of the opportunities available. In addition, it should be noted that the ability to assert oneself largely depends on the effectiveness of professional activity and the psychological climate in the team. The article aims to establish the peculiarities of the formation of personality assertiveness, which are reflected in the scientific literature. Moreover, the intention is to establish certain psychological aspects of the assertiveness of individuals through a questionnaire survey on the topic of the study and the analysis of its results. Methodology. The research applied the analytical-bibliographical method to study the scientific literature on the development of personality assertiveness. A questionnaire survey has also been conducted to explore the structure, features, and most effective forms and means of developing assertiveness as a component of emotional intelligence. Results. Following the results of the study, the theoretical framework, the major aspects of scientific findings, and the views of experts in the field of psychology on the psychological features of assertiveness development in persons of all ages have been studied.