The Case for Using a Behavior Change Model to Design Interventions to Promote Respectful Maternal Care.

Key Messages

With increased evidence of the importance of promoting respectful maternity care (RMC), and more interventions being developed, implementers and intervention developers could learn from existing frameworks to guide the design of more effective interventions. We argue that a behavior change framework, such as the capability, opportunity, and motivation behavior model, holds value for moving the needle on RMC because respectful care relies primarily on the behavior of the provider. We map existing interventions to this framework to highlight opportunities for learning from existing interventions and to guide future development.