An empirical study on the factors influencing college students’ intention to use the English Vocabulary APP

Vocabulary apps with their high accessibility and contextualization have made it a trend for college students for English learning. However, with the emergence of a new type of learning, it is a matter of concern how to improve user’s usage intention. This paper takes college students who use Maimemo App for learning as an example. Based on the Technology Acceptance Model, this paper explores the factors influencing user’s usage intention with words APP. The following conclusions are drawn: 1) According to the analyses of the moderating and mediating effects, memory pattern and resource optimization have positive effect on perceived usefulness and perceived ease of use; perceived usefulness and perceived ease of use indirectly affects users’ usage intention through self-efficacy; 2) This paper conducted multifactor analysis of variance on the data. The results show that the different duration and the learning contexts of people’s use with the English Vocabulary APP, the different extent of people’s usage intention. Users who have used the APP for “two to three months” are the ones who need more attention, and the demands of this group of users should be considered more deeply, so as to provide reference for the improvement of the English vocabulary apps.