Can signal delay and advertising lead to profit? A study on sporting.

Yannian Wu,Brian H Yim,Chaoyun Lu,Luke Mao,James J Zhang

Frontiers in psychology（2023）

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摘要

First, LSES platforms should follow Internet development trends and create higher economic value by using precise advertising strategies. Second, LSES platforms should make full use of 5G mobile communication technology to maximize profit. Third, LSES platforms must pay attention to the intermediary mechanism of arousal and attention. Streaming media must provide high-quality events in order to keep target audiences excited.

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关键词

advertising,delay,live sporting event streaming,profit model,streaming media

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