Comparing Marketing and Computer-Based Methods for Evaluating Online Reviews

Noudehouenou Lionel Jaderne Houssou,Jeanne Lallement,Mickael Coustaty,Luc Beal

Information and Communication Technologies in Tourism 2023 Springer Proceedings in Business and Economics（2023）

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摘要

This short paper aims to compare humanities and computer-based online review analysis methods. In particular, we evaluate two classical methodologies coming from marketing and natural language processing fields. We assessed them through their ability to translate online reviews into synthetic evaluations reflecting consumers' overall feelings. Both methods were run in separate ways, then we confronted the results.

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关键词

online reviews,evaluating,comparing,marketing,methods,computer-based

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