Veni, vidi, vici? On the rise of scrape-and-report scholarship in online reviews research

JASIST has in recent years received many submissions reporting data analytics based on "Big Data" of online reviews scraped from various platforms. By outlining major issues in this type of scape-and-report scholarship and providing a set of recommendations, this essay encourages online reviews researchers to look at Big Data with a critical eye and treat online reviews as a sociotechnical "thing" produced within the fabric of sociomaterial life.