The tourism potential for birdwatching in three green areas in the city of Campo Grande, MS

The objective of this study was to evaluate the tourism potential of birds found in three public green areas (a park, a square and a pond), in the city of Campo Grande. The qualitative survey of avifauna totaled 55 observation hours, by the method of direct observation by points. The species were recorded and the frequency of occurrence (FO) of each species by analyzed area was calculated. We recorded 107 species, totaling 12% of the Cerrado biome and blue-and-gold macaws were the species with absolute frequency of occurrence in the three areas. Each of the areas presented exclusive species and the park, the largest number of recorded species, standing out as an appropriate place to hold the birdwatch. However, the tourism potential for observing these birds should be strengthened by other actions such as check for complementarity between supply and demand, planning and building elements themselves to the observation activities, organize and present the practical arrangements for the birds observation in accordance with the supply constraints and the level of involvement and expertise of birdwatchers. Local people should be mobilized and motivated to know about the birds that are part of the landscape; the private sector can use a formatted tourism product and create new products or needs, such as crafts or printed guides; and the participation of the government is essential in promoting the 'birdwatching urban script ' product, as in the maintenance of urban nature reserves.