ÎMBINAREA REALULUI CU VIRTUALUL CA PERSPECTIVĂ PENTRU DEZVOLTAREA TURISMULUI URBAN ÎN CLUJ-NAPOCA

Melting Real with Virtual as a Perspective for the Development of Urban Tourism in Cluj-Napoca. A main problem in order to promote the tourism in Cluj-Napoca is the lack of ability to interact constantly with the local community and with national and international tourists. This is due to the lack of a systematic and innovative management and tourism information and promotion service. The fast technological development enables modern solutions and innovative tourism management and communication, through which cities can prepare for future tourism: tourists, landmarks, points of entry into the city, tourist infrastructure, tourist information offices and events are all interconnected! Cities and people communicate through the Internet, allowing interaction between stakeholders and the locations where they are to be found, with the help of modern technology tracking via mobile phone. Implementing such a system will allow direct interaction of tourists and the local community to the landmarks, events and tourism infrastructure at any time of a day. Tourists can access on their own mobile phone (text, image or video), touristic itineraries and maps, information about the options of accommodation, catering, transport, details of events and sights. Recognizing the increasing importance of online tourism promotion, there are some applications that automatically increase the online visibility of the city (destination), especially through social media. Moreover, it automatically generates the statistic database on a variety of information on the tourist profile. All of these improve the travel experience in Cluj-Napoca, leading to the city's touristic visibility and generates a useful database.