Research on the Behavior of Power Customer Responding to Electric Price Stimulation Based on Chameleon Mirror Effect

With the steady advancement of power marketization on the distribution side, power customers (PC) participation in the power demand-side response has become an important part of the construction of the power market. Due to the randomness and profitability of PC, compared with the lack of effective control methods on the power generation side, it is difficult to show the effectiveness of flexible load resources on the demand side. Therefore, this paper proposes a collaborative modeling and analysis method based on the chameleon effect (CE) of customer’ power demand response. First, the social attribute factors of the CE are analyzed, and the chameleon mirror effect (CME) of PC is proposed and modeled. Then, CME and the evaluation benefit are modeled separately for the PC set of the distribution network system. Finally, quantitatively verify the model and evaluate the benefits of the system. The analysis of calculation examples shows that the establishment of the CME of PC in this paper conforms to the laws of the market. PC who follow CME can obtain more favorable power consumption benefits, which can stimulate PC to follow CME in reverse.