Uncovering the Potential of Cognitive Personalization for UI Adaptation in Crowd Work

Crowdsourcing has received considerable attention over the last fifteen years and has been the subject of several experiments that demonstrate its large potential for use in real-world situations. With the rapid growth of and access to crowd work environments, there is a need for new ways to ensure more equitable access for all people. Task design is one of the core aspects of the crowdsourcing process and its optimization is a priority for many requesters that want to have their tasks solved in short times and with high levels of accuracy. Aligned with this goal, a cognitive personalization framework can make it feasible to assess the information processing preferences of crowd workers in order to provide a useful user interface (UI) adaptation. In an effort to address this issue, this study recruited a total of 64 crowd workers to take cognitive style tests and perform prototypical tasks. The results indicate that it is possible to apply short tests and then obtain some useful indicators for better matching tasks to workers with implications for improving the general outcomes and acceptance rates in crowdsourcing.