DOES WORK ENVIRONMENT & WORK-LIFE BALANCE INFLUENCE WOMEN EMPLOYEES' INTENTION TO STAY?

High attrition rates among women employees has been a matter of concern in the recent times especially in the automotive sector. This study attempts to find reasons for this high attrition rate through the lens of work environment and work-life balance. This paper identifies variables that can help in segregating those women who plan to leave the automotive industry and the individuals who expect to remain with a company. This quantitative study was conducted across several leading automotive giants in India. A questionnaire covering several aspects relating to intention to stay, work-life balance, organisation culture, policies and rewards and recognition was designed using previous literature in this area. 250 samples were collected using convenience sampling technique. Hypotheses of the study were tested using Partial Least Square - Structural Equation Modelling method. The results show that organizational culture, work-life balance and organizational polices are the main factors influencing the intention to stay among the women workforce in automotive sector.