A New Block Based Non-Blind Hybrid Color Image Watermarking Approach Using Lifting Scheme and Chaotic Encryption Based on Arnold Cat Map

Online platforms became preferred mode of communication due to advancement in communication technology. Sharing of digital documents over online communication medium grown exponentially and thus demanded a secure, robust and transparent watermarking technique for authenticity of digital media and copyright protection. This research study proposes a robust and secure non-blind SVD-LWT watermarking technique. Color images are employed instead of gray scale images and Y channel of YCbCr color model is utilized to embed secret digital information. The selected color model is in accordance with the human visual system and Y channel is ideal for data hiding. Two level LWT, SVD is used and diagonal matrix of Y channel of host (cover) and watermark image along with scaling factor (alpha) is used to embed digital data. Block based and chaotic image encryption transform are used for image scrambling. The performances of presented watermarking scheme evaluated with the aid of fidelity parameters namely MSE, PSNR, SSIM and NCC.