Analysis of the Consumer Behaviour Regarding the Use of Online Food Delivery Apps During Covid-19 Sanitary Restrictions in Portugal

The purpose of this paper is to analyse the consumer behaviour regarding the use of online food delivery apps during Covid-19 sanitary restrictions in Portugal. The study explores the behaviour of consumers towards digital food ordering and delivery services, and its impact in the restaurant industry. An online survey was applied, via email and social networks, for a period of 6 months. The questions were based mainly on consumers post-purchase behaviour and perceptions when using online food delivery apps during Covid-19 sanitary restriction in Portugal. In total, 258 valid responses were collected. The data was analysed using Microsoft Excel software. Findings suggest that lockdown, social distancing, and restrictions imposed to many activities, such as restaurants, lead to an increased use of Food Delivery App (FDA). Most respondents consider this increased use of FDA helped to maintain the activity of the food industry, and therefore to save many job positions at the restaurants. This research contributes to a better understanding of consumers behaviour towards the use of FDA and can provide a strategic contribution to restaurant managers and owners.