A New Perspective on the Role of Physical Salience in Visual Search: Graded Effect of Salience on Infants' Attention

Public Significance Statement This study shows that how infants focus their attention is influenced by several different factors, including the infants' age and the characteristics of images (such as color and brightness). These results help us understand how infants process visual information. We tested 6- and 8-month-old White and non-White infants (N = 53 total, 28 girls) from Northern California in a visual search task to determine whether a unique item in an otherwise homogeneous display (a singleton) attracts attention because it is a unique singleton and "pops out" in a categorical manner, or whether attention instead varies in a graded manner on the basis of quantitative differences in physical salience. Infants viewed arrays of four or six items; one item was a singleton and the other items were identical distractors (e.g., a single cookie and three identical toy cars). At both ages, infants looked to the singletons first more often, were faster to look at singletons, and looked longer at singletons. However, when a computational model was used to quantify the relative salience of the singleton in each display-which varied widely among the different singleton-distractor combinations-we found a strong, graded effect of physical salience on attention and no evidence that singleton status per se influenced attention. In addition, consistent with other research on attention in infancy, the effect of salience was stronger for 6-month-old infants than for 8-month-old infants. Taken together, these results show that attention-getting and attention-holding in infancy vary continuously with quantitative variations in physical salience rather than depending in a categorical manner on whether an item is unique.