Design concept evaluation considering information reliability, uncertainty, and subjectivity: An integrated rough-Z-number-enhanced MCGDM methodology.

Design concept evaluation plays a vital role in new product development due to its critical impact on successive design activities as well as the novelty and competence of the final product. Lots of decision-making techniques have been developed for the design concept evaluation under various contexts. However, existing methods mainly focus on the evaluation under precise environments or fuzzy set scenarios. Whereas in reality, most risk assessments are derived from experts' subjective judgments. The reliability of the evaluation is rarely taken into consideration. To bridge this gap, this study proposes a rough-Z-number-enhanced MCGDM (multi -criteria group decision-making) to resolve the design concept evaluation considering information reliability, uncertainty, and subjectivity. A rough-Z-number is introduced to incorporate into the MCGDM framework to represent the individual evaluation and aggregate group risk assessments. A rough-Z-number-based AHP (analytic hierarchy process) is presented to determine the criteria weights. A rough-Z-number-based MABAC (multi-attributive border approximation area comparison) is proposed to rank the design concepts. Experiments and comparative analyses demonstrate the advantage of the rough-Z-number extended MCGDM in complex and uncertain decision-making environments. With the rough-Z-number-based enhancement, the information reliability, uncertainty, and subjectivity in design concept evaluation are well characterized.