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The impact of priming on dentally induced social judgements: An experimental study

Sadhvi Shankar Subramanian,Koula Asimakopoulou,Tim Newton, Anita Chopra,Wen Luo,Andrew Joiner

Journal of Dentistry（2022）

Cited 0|Views9
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Abstract
The almost universal exposure to idealised tooth appearance in the media may increase demand for aesthetic treatments. Standardising the colour of the tooth plays a huge impact and making individuals to view a tooth whitening advert just prior to a procedure might influence patient choices.
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Key words
Caucasians,Priming,Media,Psychology,Tooth colour,Social judgements
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