Tackling e-visibility of embryologists on fertility clinic websites: a web-based cross-sectional analysis

In the online world of today, savvy patients seek reproductive health information primarily from the websites of fertility clinics. On its websites, the presence of a digital identity of the team has the power to influence patients in choosing a practice. Typically, the team of fertility clinics is made up of physicians, nurses, embryologists, and administrative staff. In particular, embryologists might seem in a unique position because, unlike the bedside and the counter staff, they spend less time developing a relationship with the patient. In this framework, the objective of this study was to conduct profiles textual analysis on fertility clinic websites, measuring the degree to which embryologists are e-visible.