The framing of decisions "leaks" into the experiencing of decisions

We connect Bermudez's arguments to previous theorizing about "leaky" rationality, emphasizing that the decision process (including decision frames) "leaks" into the experience of decision outcomes. We suggest that the implications of Bermudez's analysis are broadly applicable to the study of virtually all real-world decision making, and that the field needs a substantive and not just a formal theory of rationality.