Combination model of urban tourism transportation based on nested logit model

The traditional combination model based on multinomial logit is incapable of reflecting the nested structure of urban tourism destinations. Therefore, this paper established a variational inequality model of the combination of tourism demand distribution and transportation assignment based on nested logit. Through the first-order optimization conditions, it proved that the volume of travel distribution and transport assignment could meet the combination equilibrium conditions. Based on the MSA algorithm, it designed the solution algorithm of the model and verified the feasibility of the model and algorithm in a simplified tourism passenger transport network in Huangshan City. The calculation results show that the variational inequality model proposed in this paper can obtain the volume of travel distribution and transportation assignment at the same time, meanwhile compared with the multinomial logit, the nested logit structure fully considers the attraction measure of hotel and scenic spots, which is more in line with the choice behavior of tourists when choosing transportation route. In addition, the time value type of tourists has a great impact on the comprehensive tourism impedance which means that in the practical application, it is necessary to determine the time value type of tourists in each transportation routine reasonably.