Socio-psychological factors of personnel management in the context of tourist enterprises development

In modern conditions, which have had a devastating effect on the activities of tourism enterprises, the main tasks remain their preservation and development. Tourism as an industry has a great contribution to the national economy, as it not only provides paid services to the population, but also increases the number of jobs in such industries as transport, construction, hotel and restaurant industry, crafts, museums and more. Personnel management at tourism enterprises should be carried out taking into account the changing environmental conditions, changes in legislation, the ability to carry out tourism activities through hostilities in general. Characteristics of personnel management in crisis conditions of tourist enterprises functioning are considered and social and psychological factors as indicators of activity efficiency are allocated. The article considers the main trends in the functioning of tourist enterprises in the pre-war period, as the war caused almost complete destruction of the tourism sector. Taking into account the current circumstances, the possibilities of forming a motivational mechanism in tourism enterprises, which should be based not on material motivation and wages, but more on labor and status motivation and provide various forms of career advancement, corporate training, development of flexible work schedules and work seats optimization. Psychological factors of personnel management are proposed to be considered in terms of increasing the stress resistance of workers in changing conditions. Among the proposed measures are low-cost opinion polls on the characteristics of stress (loss of appetite or excessive appetite, sleep disturbances, chronic fatigue, rapid speech, loss of humor, irritability, frequent mistakes, unexplained headaches, stomach upset, alcoholism and smoking etc.) at enterprises that allow to identify the level of stress and stress resistance of employees, as well as measures to overcome stress, which are part of corporate culture and promote the tourism enterprises development.