To Be or Not To Be a Commodity: Commodification of Self and its Implications for Creativity

The contemporary time is witnessing the rise of a market society (Fourcade & Healy, 2007). Echoing this observation, organizational theorists have documented the increasing popularity and the expanding jurisdiction of the market logic (Thornton, & Ocasio, 2008). One manifestation of the growing force of the market is that languages originally used for describing economic transactions have been normalized in everyday communications in and around organizations, such as “you are an ‘asset’” and