Labour

This chapter offers a critical insight on digital and flexible labour and the role of YouTube in brokering labour relations and economic aspirations in the digital economy. It focuses its attention on the “skill-making” content and practices of Filipino platform labour influencers on YouTube, where they showcase their capabilities to obtain a captive market and attain celebrity status as “global knowledge workers.” Using YouTube provides an opportunity for platform labour influencers to deliver training and support to aspiring platform workers who seek to earn dollars while working at home, while also crafting imaginaries and ideals of success in the platform economy. The chapter shows that YouTubers, through the brokerage of skills and promotion of the viability of platform labour, perform the role of matchmaker between aspiring workers and digital labour platforms while simultaneously advancing the broader visions of digital capitalism.