New media and cultural disconnect: A study on the lodha tribal community of India

A qualitative study was undertaken among Lodha tribals in the Mayurbhanj district of Odisha to examine how digital media accessibility has affected the social and cultural life of the youths of this tribal community. It also assessed any interrelationship between new media existence and cultural exclusion among the youths. Face-to-face interviews, focus group discussions, and observation methods were applied for accessing and generating information. Five villages with more than 70 percent Lodha population were selected for the study. A stratified random sampling method was used to determine the sample. The results directly link new media consumption and cultural disconnect among the Lodha youths. The young tribals were moving away from their traditional cultural systems into a more urbanized existence that is far removed from the life known to their previous generations.