The smart meets the conventional: Media storylines and societal frames on the energy action of housing cooperatives

In the acceleration phase of energy transitions, the role of community and citizen action is emphasised. The role of active, smart and experimental communities and individuals adopting novel practices and technologies is often contrasted with more conventional and mundane everyday practices, which change only slowly. In this context, the role of news media is central in disseminating information, mediating confrontations, and offering a space for shared societal frames on transition. This article examines Finnish media storylines on emerging energy technologies and practices in housing cooperatives, which manage most of the apartment buildings in Finland and thus have a key role in energy transition. Focusing on 17 years of development in three mainstream media, we first identify three main phases in media discourse intensity, focus and level of detail. Next, we analyse the ten main storylines on stabilising and reconfiguring the role of housing cooperatives in energy system change. Finally, we combine these storylines with cross-cutting societal frames on governmentalizing energy communities from the perspectives of technological anticipation, saving potentials and governance interventions.