Estimating Women Entrepreneurial Empowerment of Start-Up Business Through Micro Credit Model in Rural Areas

Micro enterprises have been classified into various categories which includes cultivation of food grains, fruits, flowers, seed production, mushroom cultivation and also the livestock economic activities such as dairy farming, poultry, and production of cow dung. The rural women also engaged in home-based economic activities such as stitching, weaving, petty trades, embroidery, food preparation and processing. The role of start-up business through the accessibility of microcredit by rural women has encourages entrepreneurial and economic empowerment. In this backdrop, the present paper is aims to establish the role and significance of microfinance to empower women in rural areas. It also attempted to study entrepreneurial empowerment of rural women through the start-up business with access of formal bank loans. This study also measures the significant contribution of bank linkage programme in incorporating the start-up among the women self-help group members. Main purpose of this paper is to emphasise the role and significance of microfinance to empower women in rural areas. It also aims to promote the self-employment opportunities among the rural women through the start-up business with access of formal bank loans. This study is follows the empirical research method to evaluate the economic empowerment and livelihood of rural women. Data collected through direct survey method from the rural women self-help group who engaged in start-up businesses from India. A structured questionnaire was framed and distributed to forty sample respondents to collect the information. Stratified random sampling method was adopted to collect the sample responses from the total population. It shown that there was good positive change in income after the microfinance access and start-up. It also encourages the entrepreneurial skills of the rural women. The all other significant variables such as expenditure, savings, borrowings and training have also had a tremendous positive change after availed microcredit from bank linkage programme. On the whole, the economic empowerment of rural women has been enhanced due the start-up business through the microcredit model.