Application of Innovative Technology in Textile Retail for Enhanced Customer Service and Business Development

The changing consumer expectations requires an innovative and advanced technological model in the textile retail. In line with the changing trend towards customers, the customised services are highly appreciated. The use of technology is essential for the effective and efficient way of operating the retail businesses in India. In this juncture, this present study is executed to reveal the reality of business development and customer care excellence through innovative technologies. This research work is aims to establish the role of innovative technology in customer service excellence. This study follows the descriptive and analytical research method. The data has been collected directly from selected organized retail stores from South India, especially from the metropolitan cities. A sum of 45 textile retailers has been interviewed for the purpose of collecting data. Subsequently, a sum of 45 customers has been randomly selected to collect the information related to the role of technology in customer experience. The collected data has been analysed with statistical data. The data expresses descriptive statistics of various operative instruments of sample retail stores in the study area. Subsequently, the analysis on the customer side, portraits that product identification, suggestions, purchase ideas, shopping analysis, reward points details, customer queries, availability of kiosks, availability of wifi, and payment gateways facilities. On the whole, the business development and customer service enhancement of retail textile stores have been taken place through the technological adaptation.