Strategic business value from big data analytics: An empirical analysis of the mediating effects of value creation mechanisms

•BDA is the next frontier for innovation, competition, and productivity.•BDAC combine technology, management, and personnel to create business value.•BDAC impact on value creation targets by accounting for multiple mediation effects.•Transparency, accessibility, discovery, and proactive adaptation influence BDAC.•BDAC create value throughout performance, process, innovation, customer, and market.