Analysis of Judgmental Forecasting based on Communication Format of Advice
Journal of the Korean Operations Research and Management Science Society(2022)
摘要
We examined how individuals behave in making judgmental forecasts when they are given advice in different communication formats: (a) face-to-face, and (b) computer-mediated. Participants were asked to make an initial forecast before receiving advice, and were told to make a final forecast after receiving advice. Participants were told the advice is made by a human expert, but one group received the advice face-to-face and the other received the advice through computer. We found that individuals in computer-mediated treatment discount advice more than individuals in face-to-face treatment. We also found that this advice discounting is serially mediated by the perceived difficulty level of the task and confidence level. Individuals in face-to-face treatment feel the task to be more difficult and feel less confident than individuals in computer-mediated treatment and therefore, take advice more. However, individuals in computer-mediated treatment are better at discerning the quality of advice than individuals in face-to-face advice. We conclude that computer-mediated advice is better than face-to-face advice in reality except when advice quality is known to be consistently reliable.
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关键词
judgmental forecasting,advice,communication format
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