Increasing Industry Profitability and Cyber Hygiene Utilizing Awareness Progression Methods

Securing critical networks and systems through proper cyber hygiene is a constant battle. Businesses spend a significant amount of time and money implementing cybersecurity mechanisms. However, businesses do not always see the cost-benefit from paying for proper cyber hygiene mechanisms, given the inevitability and persistence of cyber threats. This research explores potential financial incentives for businesses to improve their cyber hygiene awareness. Past anti-smoking and climate change awareness campaigns are compared to support a new cyber hygiene awareness campaign. By investigating the effectiveness of the incentive methods used by these awareness campaigns, this work proposes adopting similar incentive methods to improve cyber hygiene awareness.