Starting an E-commerce in Pandemic Times to Ecuador: A Review of the Current State of Affairs

Covid-19 affected the whole world in 2020, its effect brings the evolution of some markets, many experts say that it has evolved 10 years the way in which marketing is handled, focusing purely on the development of digital marketing and the transformation of Ministry of Micro, Small and Medium Enterprises (MSMEs) in Ecuador. All this because of the confinement that led people to live their lives through the screens of your cell phone, from which you could make food purchases mainly but then this gave opening for other products and then services that were giving as the restrictions were being eliminated. For this reason, it can be seen how E-commerce has emerged and for some entrepreneurs it has been easy but for others it becomes an odyssey because they do not know the fundamental aspects to develop in this world and that is why these paper aims to present concepts that will allow new MSMEs that start their activity to identify a sense of location within the wonderful world of e-commerce.