The influence of trust and commitment on free-to-play gamers co-creation intentions

Through the lens of trust-commitment and co-creation theories, this study explores the effect of trust on commitment and co-creation intentions within the free-to-play (F2P) gaming industry, to extend our understanding of co-creation within a service context. Responses from an online survey were used as inputs into a structural equation model (SEM). The findings reveal that trust in a F2P game influences commitment to continue playing the F2P game and elicit behaviour in the form of co-creation intentions. The findings also found that involvement and achievement motivations partially mediate the relationship between trust and commitment and escapism significantly moderates the relationship between trust and involvement.