Factors of Digital Transformation in the Maritime Transport Sector

This paper aims to present the model of factors which influence the digital transformation in maritime transport sector. The preliminary model is based on a literature review and interviews conducted to identify the relevant factors influencing the digital transformation of stakeholders operating in the maritime transport sector. In order to test the model, the survey was conducted on the sample of Croatian administrative (port authorities, ministry, harbormaster's offices, etc.) and commercial stakeholders (freight forwarders, agents, terminal operators, etc.) operating in maritime transport sector. The collected data was analyzed using the partial least squares structural equation modeling (PLS-SEM) approach. The research has shown that organizational, technological, and environmental (TOE) factors affect the digitalization of the organizations in the maritime transport sector. As a result of digitalization, changes in business models are visible: organizations in maritime transport sector generate additional revenue from new sources, provide new services, and introduce new sales channels.