Examining the Adoption of Drones and Categorisation of Precision Elements among Hungarian Precision Farmers Using a Trans-Theoretical Model

This article discusses the use of drones in Hungary and considers their future penetration, based on the responses to a nationally representative 2021 questionnaire among 200 large-scale farmers engaged in precision farming and in crop production. Both the applied trans-theoretical model (with ordinal logit regression model) and the questionnaire design are suitable for comparison with the results of a similar survey in Germany. In this study, similar results were found for farm size, age, main job and education, but the evidence that higher education in agriculture has the largest positive effect on the use of drones is a novelty. The frequency values obtained for adopting precision technology elements are not fully suitable for classification due to interpretational shortcomings. The use of drones within precision technologies is no longer negligible (17%), but is nevertheless expected to grow significantly due to continuous innovation and the selective application of inputs. The state could play a major role in future uptake, particularly in the areas of training and harmonisation of legislation.