A Hybrid Recommendation Approach for Medical Services That Incorporates Knowledge Graphs

At present, there are a large number of growing medical applications in the application market. It is difficult for users to find satisfactory medical services conveniently and efficiently. The classical collaborative filtering algorithm has some problems, such as cold start, unsatisfactory recommendation results, and so on. This paper proposes a hybrid medical service recommendation approach based on knowledge graph to solve the above problems. This approach introduces the open knowledge graph and establishes the semantic link relationship between the mobile application and the knowledge graph entity. It not only enhances the semantic feature of single application for improving the accuracy of recommendation results, but also realizes the in-depth analysis of the semantic relationship among multiple application entities in the knowledge graph through the TransHR model which can alleviate the cold start problem. Then we design a hybrid recommendation algorithm based on multi-dimensional similarity fusion. This algorithm uses the entropy method to organically integrate the calculation results of multi-dimensional semantic similarity, such as feature vector similarity, entity relation similarity, and user rating similarity. It is convenient and efficient to recommend satisfactory medical application services to target users. Finally, we test and analyze the accuracy and effectiveness of our proposed approach by experiment.