Urban Geotourism in La Palma, Canary Islands, Spain

Before the COVID-19 pandemic, the World Tourism Organization (UNWTO) stated that "sun and beach" tourist destinations needed to direct more resources towards innovation, sustainability and accessibility. This is related to the crisis that many sun and beach tourist destinations are experiencing. In the Canary Islands, changes to legislation together with urban and tourist products have been made in accordance with UNWTO proposals. For many years the island of La Palma has been offering tourists hiking, stargazing and volcano tourism besides "sun and beach holidays". However, the 2021 eruption of Tajogaite, Cumbre Vieja aggravated the island's tourism crisis and caused very negative effects on the economy. This work identifies, selects and characterizes places of interest for geotourism development in the two largest population centers (Santa Cruz de La Palma and Los Llanos de Aridane). Santa Cruz de La Palma has 20 points of interest; Los Llanos de Aridane has 14. All sites contribute to showcasing the diversity of the natural and cultural volcanic and non-volcanic heritage of the regions. The geotourism product in La Palma is relatively new and exploits the topography present, including natural outcrops (cinder cones, lava fields, ravines, cliffs, sedimentary deposits or beaches), and also the cultural heritage (religious and civil architecture, streets or town planning, planes). These proposals for urban geotourism take advantage of the volcanic geoheritage of La Palma and increase the breadth and quality of tourism on offer.