CSR Investment for a Two-sided Platform: Network Externality and Risk Aversion

Wanying Wei,Weihua Liu,Ou Tang,Chuanwen Dong,Yanjie Liang

European Journal of Operational Research（2022）

引用 31|浏览2

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摘要

•The CSR investment issue for a two-sided platform is studied.•Impacts of network externalities and risk aversion of the platform are discussed.•Customer network externality may lead to a “dilution effect” of CSR investment.•Conversely, risk aversion always has an “incentive effect” on CSR investment.•Cases of market size fluctuation and risk-averse customers are further discussed.

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关键词

Supply chain management,Game theory,Behavioral operation research,Platform management,Risk management

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