CONSUMER PERCEPTION ON ADOPTION OF ELECTRIC VEHICLES: A DESCRIPTIVE STUDY

Technology intervention is deliberate in the consumer market; it is quite prevalent in larger enterprises due to their financial soundness and global exposure. But, in the medium and especially small enterprise adoption of e-vehicles into its all functionalities is yet to be explored by professionals and academicians. Individual's adoption and perceptions of e-vehicles is empirically analyzed using the Technology acceptance model (TAM) by earlier authors. The present study emphasizes on analyzing the perceptions of consumers on the adoption of e-vehicles in place of conventional vehicles. The association between the respondents' demographics and model constructs are analyzed by the chi-square test. Results are discussed with previous studies and conclusions are drawn.