COMPREHENSIVE ASSESSMENT OF ACTIVITIES OF CORPORATE INTEGRATION ASSOCIATION OF SERVICES ENTERPRISES

The integration process content of joint-stock companies is considered. The preconditions for a rational and reasonable selection of potential members of a corporate integration association based on forecasting and evaluating the results of such an association are summarized. Peculiarities of the organization and management of corporate integration associations are revealed (difficulties in obtaining, analyzing, and using information necessary for management; duplication of certain management functions; ambiguity in assessing the effectiveness of certain activities; centrifugal trends within the CIA, risks associated with decentralization of associations management). The necessity of conducting a two-level evaluation of a corporate integration association to solve the problems of the strategic management of the CIA has been proved. The directions of carrying out the complex analysis of efficiency of activity of corporate integration association, which should consist of two blocks, are defined: the general analysis of efficiency of activity of CIA; analysis of the synergistic effect that is formed within the CIA. The composition of the system of indicators for evaluating the activities of a corporate integration association based on the construction of a matrix of basic research is substantiated. Furthermore, the expediency of differentiating the sources of CIA synergies appearing into four main categories is proven: increasing revenues, reducing costs, reducing tax deductions, and reducing additional investments, and based on which, if necessary, conducting of factor analysis to determine the degree of achievement of the strategy, integration goals and if possible, identifying reserves to increase the synergistic effect.