A comprehensive analysis of the impact of online media and newsprint on advertising sales in the information society

The purpose of marketing is to attract consumers to promote the buying and selling of services in an organization. Marketing involves different tactics, schemes, and practices along with policies that the organization is undertaking. With the support of marketing, which is a prominent approach to possible consumers associated with a specific brand, a specific product or service is explored with the help of marketing. The role of social networking is to facilitate people with new ideas to communicate with each other around the world. Social media has given birth to the building process of communication by sharing images, text, multimedia, and so on. Different platforms of social media exist, which include Facebook, Twitter, Instagram, and many others. These platforms provide benefits in entertainment, information access, convenience, and enjoyment. Nowadays, people are mainly using social media for different purposes. Apart from social media, newspapers are also used as one of the means for communication and advertisements. Advertising is generally done on social media, as people are regularly watching freely available ads. Through advertising, the sale of goods or services is mainly made. The current study has presented a detailed overview of the approaches, tools, and techniques used in research for advertising sales on social media and newspapers. The research has adopted the popular libraries' publishing peer review and quality materials. Based on this study, new approaches and models will be designed in research associated with the field.