Motivations of potential anchor businesses to support community development and community health.

Catherine C Cohen,Nabeel Qureshi,Raymond Tsai,Harry H Liu

PloS one（2022）

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摘要

The generosity of potential anchor businesses' local contributions may be determined by company philosophy about its relationship with the community. Stakeholders interested in spurring contributions to local communities might consider messaging to leverage businesses' core strengths and encourage cooperation.

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关键词

potential anchor businesses,community development,health

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