Digital Transformation and Sustainability of Entrepreneurship for Underserved Communities in East Africa

Digital transformations are transforming the economy and society in East Africa, and entrepreneurs need to leverage on these digital transformations to ensure the sustainability of their businesses. This chapter therefore seeks to examine the role of digital transformation on sustainability of entrepreneurship for the underserved communities in East Africa. The chapter adopts an interdisciplinary and pragmatic world view. There exist many challenges in East Africa which stifle the progress of digital adoption. For East African countries to exploit the potential of technology, they must develop the foundational building block of digital economy. Digital innovation contributes to the development of an ecosystem that revitalizes the digital economy by supporting new technology-based products and businesses. East African countries should ensure that the underserved communities receive basic education, strengthen, and integrate a multi-sectoral approach towards a regional digital and legal policy framework in order to encourage innovation and e-business.