Roles of Self-Efficacy in Using Social Networking to Improve Productivity

The challenge most organizations are facing is how to make effective use of available social networking technologies for enhancing employees' productivity. This has recently gained considerable attention from organizations around the world that are experiencing a major shift in their corporate environment and specific working requirements. The purpose of this study is to examine the relationship between social networking technologies on employees' productivity and also to determine how knowledge sharing self-efficacy of employees affects this relationship. The sample data were collected from academic and financial institution staff working in different universities located in Islamabad, Rawalpindi, and Wah Cantt cities of Pakistan. Structural Equation Modelling technique using the SmartPLS software tool was applied to the data for statistical analysis. The results of the study revealed that the use of social networking technologies for knowledge sharing has a positive significant impact on employees' productivity. Furthermore, the self-efficacy factor proved to be a significant positive moderator in strengthening the direct relationship between social networking and employees' productivity. The findings provided useful insight for policymakers in service sector organizations to plan for the effective utilization of social networking technologies among employees for achieving desired organizational outcomes. Disciplinary: Management Sciences, IT Application. (C) 2022 INT TRANS J ENG MANAG SCI TECH.