Global distribution systems versus new distribution capability and Internet of things

In the present environment, to access data and processes, each airline provides its interface and establishes its process flows. Aggregation of direct connect platforms based on NDC, including LCC, necessitates a transformation in the traditional business model of global distribution systems. There is a relationship between airline service qualities and overall service quality and/or satisfaction and promoted NDC was and continues to be the foundation for developing new customer experience for air carriers' products throughout all retail channels, and even a tool for broadening air carrier internet sites' functionalities to all retail channels. The trend of integrating the Internet connectivity into previously unconnected "things" accelerates the demand for easy access to services via external APIs. The authors envisioned that the Tourism 4.0 technologies would play a key role in the process of evolution of the tourist industry and that asking AI assistants to book a holiday and display virtual reality amenities on a TV screen to help make an informed or inspired selection would soon be functional reality. Full implementation of the NDC standard and the necessity to integrate "4.0 technology" services in the booking processes was foreseen through the conducted survey as the opportunity for additional revenue. The utilisation of the survey's results could be seen as a starting point for uncovering and assessing features, attitudes, and behaviours in tourism industry for decision-making objectives of the various tourism companies. The paper's conclusion is stating that travel and tourism industries must explore ways to proactively overturn decades of outdated travel distribution processes, and even though the full use of ever-developing technology in the travel and aviation industry is still in the future, they must plan ahead for these significant turning points.