Residential Mobility: Implications for Consumer Psychology Through a Cultural Lens

Oishi and Tsang (2022) provide an extensive review of research on residential and relational mobility and discuss antecedents and consequences that implicate a wide range of psychological processes and behaviors. This commentary highlights their theoretical and practical significance in consumer research and discusses through a cultural lens the implications for specific consumer psychology domains. It also highlights the intricacy of mobility constructs, distinguishes them from the individualism-collectivism construct, and identifies consumer outcomes that warrant nuanced predictions based on residential and relational mobility and other cultural frameworks. The commentary concludes with ideas for future research.