Information 4.0 For Augmented And Virtual Realities – Balance Of Ignorance And Intelligence

The social-economic knowledge of the human choices and behavioural models demonstrates the deep evolution related to the transition from the economy of scarcity towards the situation of the abundance in many spheres – abundance of resources as well as abundance of information and choice. The efficient human reasoning is based of the logics and analysis of the options to choose, the excess of data or options blocks the humans possibilities to make decisions and to act. The new environment of the surplus of information produced the need for the new concept of data, information, knowledge and competence – the Information 4.0 represents the necessity to produce a new kind of knowledge set from the row material of data. This analyzed, classified and structured information range helps to increase efficiency, but limits the freedom of choice. The users prefer to ignore the technologies that fulfil the significant functions for a user, they have not anxiety about the dependence on the smart environment and devices, they appreciate the increase of efficiency and they are ready to refuse a part of potentially more attractive, even optimal, options, for the comfort of ignorance. The survey made among universities students demonstrated the very nebulous ideas about the technologies simultaneously with the widespread use of the functions they apply with their smart-phones or smart devices. This situation provokes concerns about the tuning of the Information 4.0 to assure the correct optimisation for each concrete user’ needs and preferences, that are presented in the paper. © 2018 Published by Future Academy www.FutureAcademy.org.UK