Meaningful stimuli inflate the role of proactive interference in visual working memory

The use of meaningful daily objects in visual working memory (VWM) tasks revealed two uncharacteristic findings: enlarged memory capacity, and strong proactive interference (PI), which was previously believed to play only a modest role in VWM. To disassociate the roles of meaning and visual complexity in these effects, a set of stimuli composed of meaningful daily objects was compared to visually similar meaningless sets. These sets were included in a Repeated (PI-prone) condition in which stimuli were repeatedly drawn from a limited set of items, and in a Unique (PI-free) condition in which each stimulus appeared only once. In line with past findings, the results consistently showed superior memory for meaningful stimuli. Importantly, they also showed a stronger PI-effect for meaningful stimuli as the difference between the Repeated and Unique conditions was greatly reduced (Experiment 1 ) or eliminated (Experiment 2 ) for meaningless stimuli. Together, these results strongly imply that meaning, and not visual complexity, plays a key role not only in boosting memory capacity but also in inflating the role of PI in VWM.